PB Swiss Tools

Eight-language responsive website


  • Websites, Landing Pages


Among professional craftsmen, PB Swiss Tools have the reputation of being indestructible and continue to enjoy cult status. In fact, they are the secret stars that have brought this Emmental company success. It is therefore no coincidence that the tools are the focus of the new website.

For decades, specialists in over 70 countries have been relying on PB Swiss Tools to aid them in meeting project requirements of the highest standards. Now these premium tools are accessible to professionals, hobby handymen and DIY enthusiasts alike, and come with a lifelong guarantee. Just in time for the most important Swiss trade fair for tools and hardware, PB Swiss Tools launched a new website. After a successful pitch, Future Connections was given the mandate to create a concept and design as well as roll out the website in eight languages. The aim of the relaunch was to strengthen the brand, achieve a higher visitor frequency and increase conversion rates. The website is also equipped with an overarching search function, which allows visitors to find information more easily and quickly.

Interactive features
In designing the website, Future Connection consistently focused on directing the communication towards existing and potential users of the tools. Website visitors can access information about the products via videos, for example, which show various areas of application for a number of tools. Through interactive product highlight pages, the story of each individual tool unfolds, as special features are revealed in detail and sealed with the slogan, "Work with the best".

Product data integration in eight languages
Using a PIM interface, the product data are displayed in eight languages. A multilingual catalog was also generated on this database. By making improvements to the search function for local retailers and online shops, the Internet sales channels were significantly strengthened. PB Swiss Tools does not have its own e-shop, but rather support retail trade through an integrated retail solution from nexMart. "We have deliberately connected our website to local retailers", says Eva Jaisli, CEO of PB Swiss Tools. The online tool4You feature can also be used to print, color and personalize tools with individual logos.

100 percent Swiss quality 
PB Swiss Tools produces 12 million tools and instruments annually. More than two-thirds of these products are exported worldwide. This Emmental family business is one of the few export-oriented companies to develop and manufacture all of its products entirely in Switzerland.