Oettinger Davidoff rebranded

Strategic development strengthens the company

This global company has rapidly grown over the past 140 years, and with this growth its various subsidiary companies formed a visual potpourri in dire need of streamlining. The overarching brand now embodies Oettinger Davidoff's core business and simultaneously lays out a visual bridge to the world of premium cigars. The visual link to the renowned Davidoff Oettinger brands not only strengthen the subsidiary companies but also allow them to retain their own identities.

Storytelling that evokes emotion

Through interactive content, the new website takes the visitor on a journey through the history of the company, presenting individual brands and mapping out how the tobacco plant goes from harvest to sales in a retail store. Emotional imagery and modern technical features help strengthen Oettinger Davidoff as a premium brand for distributors, suppliers and customers. The Oettinger Davidoff Group and its subsidiaries have also made a tool kit of print materials available to facilitate the daily business.

Development of other business-related measures

This successful collaboration has led to further business-relevant measures, which draw from the strategic principles and integrate a content-marketing focus closely in line with dealers, end-users and suppliers' initiatives.