Oettinger Davidoff

Oettinger Davidoff rebranded

Services

  • Websites, Landing Pages
  • CI/CD
  • Animated Images, Corporate Videos

Industry

    www.oettingerdavidoff.com

     

    Revisions to the brand architecture and the visual integration of different subsidiary companies authentically strengthens the identity of Oettinger Davidoff.

     

    Strategic development strengthens the company

     

    This global company has rapidly grown over the past 140 years, and with this growth its various subsidiary companies formed a visual potpourri in dire need of streamlining. The overarching brand now embodies Oettinger Davidoff's core business and simultaneously lays out a visual bridge to the world of premium cigars. The visual link to the renowned Davidoff Oettinger brands not only strengthen the subsidiary companies but also allow them to retain their own identities.

     

    Storytelling that evokes emotion

     

    Through interactive content, the new website takes the visitor on a journey through the history of the company, presenting individual brands and mapping out how the tobacco plant goes from harvest to sales in a retail store. Emotional imagery and modern technical features help strengthen Oettinger Davidoff as a premium brand for distributors, suppliers and customers. The Oettinger Davidoff Group and its subsidiaries have also made a tool kit of print materials available to facilitate the daily business.

     

    Development of other business-related measures

     

    This successful collaboration has led to further business-relevant measures, which draw from the strategic principles and integrate a content-marketing focus closely in line with dealers, end-users and suppliers' initiatives.

     

    • Oettinger Davidoff - Oettinger Davidoff rebranded
    • Oettinger Davidoff - Oettinger Davidoff rebranded
    • Oettinger Davidoff - Oettinger Davidoff rebranded
    • Oettinger Davidoff - Oettinger Davidoff rebranded
    Oettinger Davidoff - Oettinger Davidoff rebranded
    Oettinger Davidoff - Oettinger Davidoff rebranded
    Oettinger Davidoff - Oettinger Davidoff rebranded
    Oettinger Davidoff - Oettinger Davidoff rebranded

    «Das vernetzte Denken und die proaktive Kundenpflege ist beeindruckend. Ein echter unternehmerischer Mehrwert für Oettinger Davidoff AG.» Paloma Szathmary Senior Vice President Corporate Communications

    Oettinger Davidoff Imagefilm (8min)

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