BBZ Zurich: Construction trade school
Website: to the top with BBZ
- Websites, Landing Pages
- Stationery, Printed Materials, Presentations
To clearly communicate the quality and range of the program offered at BBZ, the construction trade school in Zurich, emphasis was placed on highlighting on the personal experiences of the people on campus.
What's it really like working in the construction industry? Teachers, graduates and students relate their personal success stories, talk about their impressions of the school and how their work in construction has influenced the face of Switzerland.
Burden free and user friendly
The website has dramatically grown over the years and in the end led visitors to their search destinations via the wrong paths. The new structure has lifted this burden, is fresh and works on all devices. Be it a smartphone, tablet or desktop – course registration now works properly and class schedules can be viewed anytime, anywhere in an attractive layout.
Flanking measures to accompany the new web relaunch
Developed once and repeatedly used: the success stories were not only featured on the website, they also functioned as a poster campaign on the BBZ campus and as a postcard. The image concept is still in place to this day, and the website has been enhanced by features such as automated course confirmations or the alumni section. Various custom-oriented workshops in communication and social media complete the range.